Westside Motor Lounge

Atlanta — GA

Set on a sprawling 3-acre campus in Atlanta's historic English Avenue neighborhood, Westside Motor Lounge is STHRN’s most ambitious and multifaceted project to date. At its core, it’s a neighborhood restaurant and bar, but it offers so much more. The venue boasts expansive outdoor spaces, a live performance stage, private event rooms, a hi-fi listening lounge, and even a full-service food truck. The STHRN team was instrumental in every phase of the project, from architectural design and construction to concept development, naming and branding, food and beverage menu creation, and interior design. Since its opening in October 2022, STHRN has taken on full responsibility for day-to-day operations, including HR, accounting, marketing, and programming, ensuring that Westside Motor Lounge thrives as a dynamic and vibrant community hub.

Services

Concept Development
Brand Strategy and Implementation
Programming and Experience Design and Execution
Bar and Food Hall Operations
Digital, Social + PR
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