Like it or not, the restaurant at the front of your building is your building’s brand. It is what passersby see, it is what your tenants visit daily. Why would you entrust your brand to someone else?
When the rent on that ground floor space is 2% of your rent-making but 80% of your place-making, you need to own and control what goes on there.
STHRN Hospitality Co was created by two firms with unique backgrounds in commercial real estate. Southern Culinary and Creative, a creative culinary event and experience agency and Revel, one of the leading destination retail developers in the country. Their respective principals saw an unmet need to provide turn-key solutions to building owners looking to create vibrant and hospitable places.
We do that by managing F+B for our clients. We work and understand your specific needs, help you create a plan for the development of operation of food services, then execute that plan and oversee all of the day-to-day operations on your behalf.
A twenty-four year retail real estate veteran, George has an extensive F+B background and is a leader in the field of experience-driven real estate development.
He has been involved both as a principal and consultant in the creation and operation of a number of notable destination retail projects, including the award-winning Atlanta Dairies and Larkin On Memorial projects, as well as Krog Street Market: the first food hall in the Southeast and considered by many publications as one of the best food halls in the world.
George is a frequent speaker and author on issues surrounding urban development, adaptive reuse, the future of restaurants and experience-driven design. When not working he can be found in the kitchen, cooking for his wife and two daughters.
With twenty-four years’ experience in leading companies, creating and managing events, supporting nonprofits and helping companies to develop strong community programs, Elizabeth is a knowledgeable project director.
She brings natural leadership to the table and for years has been helping clients accomplish strategic goals. Her experience demonstrates a track record of success in: creating, producing and executing unique, complex events; managing high-level corporate partnerships; supporting development of multi-faceted culinary programs; building and managing budgets; and hiring, developing and managing complex staffing structures.
A twenty-five year experiential marketing veteran, Kelly’s extensive experience leading agencies and building effective teams of creatives, producers, influencers, vendors, and partners has led to incredible opportunities with some of the world’s most iconic global brands as well as top sports, entertainment and culinary properties.
Kelly is a thoughtful partner and skilled negotiator with an extensive network of relationships built through years of strategic collaboration. Kelly brings a unique perspective to the brand partnership conversation along with deep experience on the agency, brand and property side.
A veteran chef and restaurant operator, James has over 30 years of experience across multiple sectors of the foodservice industry. After spending over 15 years as a chef in the independent fine-dining sector, he joined a three-unit fast-casual brand and grew it to over 40 units in ten years. During this time, he oversaw culinary, purchasing, kitchen design, and operations, and won the Nation’s Restaurant News Menu Masters Trendsetter award. James has helped multiple multi-unit operators reduce costs and improve operations, and has played a vital role in creating and designing new concepts across the country.
